Play It Again Sports®, the leading family sporting goods resale concept, has announced the grand opening of its location in Valdosta, located at 1525 Baytree Rd. The brand provides athletes of every age with a place to sell their quality new and used sports and fitness equipment including: football equipment, baseball gloves and bats, hockey gear, golf clubs, soccer gear, lacrosse equipment, treadmills, ellipticals, bikes, benches, weights, and more.

A favorite among families, the new Play It Again Sports® in Valdosta opens on March 28 to buy, sell and trade quality new and used sports and fitness equipment. Play It Again Sports is part of Winmark - the Resale Company®, a unique national retail resale franchise that focuses on sustainability, small business formation and providing Resale for Everyone®. 

The new Play It Again Sports location is owned by husband-and-wife duo, Edward and Georgia Zimmermann. Deciding they needed a change in their careers, the Zimmermanns sold their four-generation nursing home business in Florida and moved to Valdosta, a community which they share deep-rooted summer connections. Driven by their entrepreneurial spirit, Georgia and Edward recognized that Valdosta was the ideal location to introduce Play It Again Sports. Throughout their journey to open their new business in Valdosta, the couple has been encouraged by the unwavering support they have received from the local community. Even before the store’s doors open to sell, the Zimmermanns are profoundly moved by the community’s involvement and welcoming spirit. Georgia and Edward are eager to reciprocate the kindness by bringing a family-owned and operated sporting goods business to the area.

As Edward is a retired Airforce Master Sergeant and firefighter, Play It Again Sports Valdosta proudly extends its gratitude to military personnel and first responders. In tribute to those who selflessly help the country, discounted rates will be offered as a token of appreciation for their dedication.

Beginning March 28 and throughout the weekend, the Zimmermanns are inviting guests to stop into Play It Again Sports in Valdosta to experience the following: 

·       Thursday, March 28 – Sunday, March 31: Bounce back coupon for all sales and $15 off a $75 purchase

·       Thursday, March 28: $10 Sports Bucks for the first 75 people in line (must be 16 years or older), donuts and beverages from 10 a.m. – 11 a.m. and register to win a Scottie Cameron Putter, winner announced live on Facebook at 8 p.m.

·       Friday, March 19: $10 Sports Bucks for the first 25 people in line (must be 16 years or older) and a free gift with every purchase

·       Saturday, March 30: $10 Sports Bucks for the first 50 people in line (must be 16 years or older), free KONA ICE from 11 a.m. – 1 p.m., free gift with every purchase and register to win for a game day Water Cooler, winner announced live on Facebook at 8 p.m.

·       Sunday, March 31: Receive double loyalty points on all buys and sales

“Edward and I are thrilled to open Play It Again Sports in such a sports-oriented and familial community,” said Georgia. “Back in Florida, our local Play It Again Sports helped many people in the community, from parents looking to buy their growing child new football cleats, to adults looking to buy workout equipment. We are excited to provide that same help now, here in Valdosta.” 

Winmark’s resale concepts allow for quality new and used sports and fitness equipment to end up in someone else’s hands, rather than thrown into a landfill, providing a resource for shoppers who are looking to update their gear in a mindful environmental manner. Unlike a typical consignment store, no appointment is necessary to sell sports and fitness equipment to Play It Again Sports. Plus, the store pays consumers on the spot for goods it purchases from them.

For more information or store hours, the new Play It Again Sports can be reached at (229) 232-4683, or https://www.playitagainsports.com/locations/valdosta-ga