FRESNO, CALIFORNIA, February 7, 2023…The Big Fresno Fair took home an incredible 17 awards at the Western Fairs Association’s (WFA) 100^th Annual Convention & Trade Show held in Reno, Nevada January 15-18, 2023, where fair CEOs, directors, staff, delegates and fair-related professionals from roughly 125 fairs throughout the Western United States attended to celebrate the greatest accomplishments of 2022. These Achievement Awards recognize the best practices by fairs in a variety of categories, from digital marketing to non-profit partnerships. This year, some of The Big Fresno Fair’s first place finishes included the new Community Cultural Center in the Fresno County Historical Museum and Overall Fair Marketing campaign.

 “I’m so proud of our team and their hard work into creating these award-winning marketing elements and programs that further engage and connect our Fair to the community,” said Lauri L. King, CEO of The Big Fresno Fair. ““We are honored to be recognized by our peers and are grateful to have this network to share ideas, as well as find new ways to improve what we do and how we do it.”

The Big Fresno Fair walked away with six first-place WFA Achievement Awards, eight second-place awards and three third-place awards. See below for a complete list of awards:

First-Place Awards:

Overall Fair Marketing – 2022 Big Fresno Fair Marketing Campaign

Fair Logo –2022 Big Fresno Fair Logo

New Cultural Program –Community Cultural Center, Fresno County Historical Museum

Single Social Media Ad –Save Mart & FoodMaxx Early Fair Savings Ad/Post

Give It Your Best Shot – Entertainment & Grounds Acts,Photo of Paul Rodriguez in Crowd

Give It Your Best Shot – Food & Beverage,Photo of Kid with Ice Cream Cone

Second-Place Awards:

Television Advertising Single Ad – Big Fresno Fair’s Early Savings TV Spot

Television Ad Series -Big Fresno Fair’s Early Savings, General Fair and Horse Racing TV Spots

Television Ad – Foreign Language –Big Fresno Fair’s Early Savings TV Spot

Radio Ad – Single –Big Fresno Fair’sEarly Savings Radio Spot

Radio Ad Series –Big Fresno Fair’sEarly Savings, Midland, Horse Racing Radio Spots

Radio Ad – Foreign Language –Early Savings Spanish Spot

Give It Your Best Shot – Exhibits, Competitive or Educational,Photo of 4-H youth with Rabbit

Give It Your Best Shot – Animals with or Without People,Photo of Alaskan Pig Races

Third-Place Awards:

Give It Your Best Shot – Community Outreach/Emergency Response Venues, Photo of Cal Fire with Kid

Give It Your Best Shot – Carnival,Photo of Mom & Daughter in Carnival

Give It Your Best Shot – People at the Fair,Photo of Beer & Wine Festival

The Big Fresno Fair competed against other top fairs of its size such as California State Fair, Orange County Fair, San Diego County Fair, Washington State Fair, LA County Fair and many others. The Western Fairs Associations (WFA), a non-profit trade association that serves the fair industry within the western United States and Canada, offers the annual Achievement Awards to recognize excellence in the fair industry and share successful ideas and programs with others fairs.

About The Big Fresno Fair:

The Big Fresno Fair, founded in 1884, is the fourth-largest fair in the state of California and represents the 21st District Agricultural Association. Nearly 600,000 people from throughout the state visit The Big Fresno Fair each year, making it the largest annual event in the Central Valley. Members of the Board of Directors include: Terry Gonsalves, President; Gary Chahil, Vice President; Frank Flores, Secretary/Treasurer; Linda Mae Balakian Hunsucker; Jerry Pacheco; Annalisa Perea; Chuck Riojas and Lawrence Salinas. Lauri L. King heads the daily operations in her role as CEO. For more information about The Big Fresno Fair, please visit www.FresnoFair.com.