The largest pure fishing show in America!

Michigan’s largest pure-fishing show! The Suburban Collection Showplace will be filled with hundreds of booths of fishing tackle including specialty baits that are only available here, once a year. There are more anglers within a one-hour drive of Detroit than any other market in the U.S. This is the largest fishing market in the U.S. Shop every kind of fishing boat or engine sold in Michigan by dealers that know how to rig ‘me right. Meet the owner operators of outfitters, lodges, resorts, charters and guides from all over before their calendars fill. People who like to catch more fish every year don’t miss this once-a-year opportunity.

Features & Attractions

Lake Ultimate
An indoor lake? You bet! With over 110,000 gallons of water, this lake provides the Ultimate opportunity for seminar leaders to present from their fully rigged fishing boats while trolling, casting and actually catching fish. By trolling back and forth in front of the bleachers with their bow mounted trolling motors, the tournament pros are able to give truly unique seminars. This is the most innovative seminar platform of any fishing show in the world.

Hawg Trough
Guest fishing experts will be on-hand all weekend to provide seminars and fishing demonstrations on this mobile 5,000 gallon fish tank! Audience participation by both seasoned anglers and freckle-face kids keep the crowd entertained throughout the day.

Ice Fishing Village
This year’s Ultimate Fishing Show will have more Ice Fishing Tackle than any other show in Michigan…ever! Manufacturer booths will be present, including Clam, Otter Outdoors, Striker, Frabill, Jiffy, Eskimo, Normark, Marcum, Strikemaster, and many more. Multiple retailers will be present including Frank’s Great Outdoors, with literally “tons” of ice tackle. Daily seminars will be given by the best in the business. This is something you definitely don’t want to miss!

Shanty Truckload Sale
Frank’s Great Outdoors will be hosting a Shanty Truckload Sale in conjunction with the Ultimate Fishing Show. All of the manufacturers’ shanties will be on display, under one roof. If you have been looking for a shanty or you would just like to see what’s new, don’t miss this event! The best deals of the year will be taking place at this Show!

Michigan Sportsmen Against Hunger Food Drive
The Ultimate Fishing Show has partnered with Michigan Sportsmen Against Hunger for a huge opening night food drive. Bring a sack of non-perishable food items (minimum of 4 pounds or 6 cans or boxes) to the Suburban Collection Showplace on opening night, Thursday, January 11 ONLY and get in for FREE! The food will be collected by volunteers from local conservation organizations and donated to the Red Cross and area food banks.

Fly Fishing Area with the Michigan Fly Fishing Club
The Ultimate Fishing Show has teamed up with best local fly fishing stores to create a huge fly fishing area. With continuous, free fly casting lessons and non-stop fly tying demonstrations, this area will offer the best in information and products to Detroit fly fishing anglers of all ages and all skill levels. Other activities will include book signings and expert advice on local fishing opportunities from guides, professional instructors, outfitters and pros.

Fly Casting Instruction
Come take advantage of free fly casting instruction coordinated in cooperation with the Michigan Fly Fishing Club. Stop by and ask for help with fly casting fundamentals from beginner to advanced. Professional guides will be on hand to provide tips and techniques that will surely improve your time on the water this year.

Fly Tyers Corner
Come watch some of the top fly tyers in Michigan as they set up and demonstrate their favorite patterns of make a request. This is a constant workshop for anglers that share an interest in this artful pastime. It is presented by local experts and guides from the Michigan Fly Fishing Club.

Trout Pond
The Michigan Bass Busters will provide the state’s best trout pond full of frisky rainbows to challenge anglers young and old. Even if you come just to watch, you will see the highest catch percentage of any trout pond you have ever seen. A small fee is charged and proceeds benefit the Michigan Bass Busters. Some lucky anglers will win prizes every day.

Virtual Fishing Simulator
Presented by the Michigan Charter Boat Association

Simulated fishing. Yes, it’s virtual fishing. Take the trolling rod in hand, watch the video screen and get ready! The salmon takes that lure like a freight train and your job is to land that fish. Michigan charter captains are on hand to coach your fish playing technique. The computer grades your ability and the best scores will charter fishing trips. All proceeds benefit the MCBA’s scholarship fund.

Fish Cleaning Demonstrations
Presented throughout the Show by the Metro West Steelheaders. Learn the best way to clean your fish. All fish caught at the Trout Pond will be cleaned and bagged with ice for FREE at the Steelheader’s fish cleaning / demonstration booth. Bring ’em home ready for the skillet!

Shore Lunch Fish Fry
A large dining are has be designated as the site of the Shore Lunch Fish Fry. After rave reviews last winter, the shore lunch area has acquired “Ultimate” status with an expanded menu, a family entertainment area and a large bar area popular with sportsmen. A basket of fillets breaded in special breading mix will be served up with fries and slaw at a “family price” throughout the Show.

National Fishing Lure Collectors Club
Royal Oak’s Dennis Wolfe of the National Fishing Lure Collectors Club will be at the Suburban Collection Showplace with a unique display of antique fishing lures and sporting collectibles. Make sure to bring your old tackle box to the Show and have it appraised for FREE – you may have a fortune rusting away in that old tackle box!

Ultimate Walleye Clinic
Saturday: 12pm – 2pm | Seminar Room B
Free Tickets to the first 100 people who sign up at the Mark Romanack’s booth

Walleye gurus Mark Romanack and Jake Romanack join forces for the Super Walleye Clinic. It would be hard to find two anglers with more collective walleye fishing experience. Both men are ardent trollers who have spent countless hours fishing the open waters of Lake Erie and Saginaw Bay, as well as many of the top Midwestern Lakes for trophy walleyes. Just some of the topics of interest that are sure to be covered in this seminar include crank bait trolling, using planer boards, fishing diving planers, using down riggers, snap-weight trolling, techniques for drifting and trolling live bait and much more. This special 2-hour workshop on advanced walleye techniques will cover new angles for the fishermen who want to climb to the next level.

Attendees will have the chance to win dozens of door prizes. Those signing up for the Clinic on Thursday and Friday at the Show will be given a free re-admission pass to enter the Show on Saturday for the Clinic.

Ultimate Bass Clinic
Saturday:  2:30pm – 4:30pm | $25 Fee | Seminar Room B
Tickets can be purchased at the Xtreme Bass Tackle booth

Capt. Wayne Carpenter and Combat Bass Fishing Pro Staff offer you a look into bass fishing secrets in technique, style and tackle. Get more than your money worth from a seminar that delivers the details and sends you out with info and more value in product than you paid for! Get the inside scoop on techniques from tournament fishing pro-staff and guide level techniques for dialing in on spots from Capt. Wayne. At the end, fire questions at our panel and get more than one perspective or solution for catching super bass. One hour just isn’t long enough for anglers who want advanced bass fishing information, so get two hours and leave with more than you bargained for!  Sign up for the Super Bass Clinic and get a “tournament tune-up” for the upcoming season.

A fee of $25 will be collected at the Xtreme Bass Tackle booth Thursday through Saturday morning. Each attendee will receive a “free gift” valued at more than the cost of the clinic, plus a chance to win the Grand Prize drawing! Those signing up for the Clinic on Thursday or Friday at the Show will be given a free re-admission pass to enter the Show on Saturday for the Clinic. Don’t miss this opportunity to learn from a team of professionals who want to see you succeed. Sign-up early, seating is limited.

Seminar Schedule

Thursday, January 11, 2024

Muskie Casting and Garmin LiveScope
7:00 pm-8:00 pm
Mark Kornosky
Stage C

Great Lakes Smallmouth Secrets
7:00 pm-8:00 pm
Gerry Gostenik
Stage B

Panfishing Secrets
7:00 pm-8:00 pm
Joey Elliott
Stage A

Kids Fishing Fun
7:00 pm-8:00 pm
Dan Armitage
Hawg Trough

Detroit River Walleyes
7:00 pm-8:00 pm
Capt. Lance Valentine
Lake Ultimate

Trolling Muskies on Lake St. Clair
6:00 pm-7:00 pm
Capt. Mike Pittiglio
Stage C

Ice Fishing for Walleye
6:00 pm-7:00 pm
Capt. Jake Romanack
Stage B

Trolling Saginaw Bay
6:00 pm-7:00 pm
Jason Graham
Stage A

Wild Game Cooking
6:00 pm-7:00 pm
Hunt Chef
Hawg Trough

Ultimate Bass Fishing
6:00 pm-7:00 pm
Kevin VanDam
Lake Ultimate

Smallmouth Wherever You Go
5:00 pm-6:00 pm
Remington Barkley
Hawg Trough

How to Setup Your Kayak for a Day of Fishing
5:00 pm-6:00 pm
Mike McKinstry
Lake Ultimate

Clear Water Bronzebacks
4:30 pm-5:30 pm
Chris Noffsinger
Stage C

Trolling for Walleye
4:30 pm-5:30 pm
Mark Romanack
Stage B

Float Fishing Techniques for Steelhead
4:30 pm-5:30 pm
Roger Hinchcliff
Stage A

Kids Fishing Fun
4:00 pm-5:00 pm
Dan Armitage
Hawg Trough

Detroit River Walleyes
4:00 pm-5:00 pm
Capt. Lance Valentine
Lake Ultimate

The Multi Species of Lake St. Clair
3:00 pm-4:00 pm
Joel Piatek
Stage C

Ultimate Bass Fishing
3:00 pm-4:00 pm
Kevin VanDam
Stage B

Lake Erie Walleye: Start to Finish
3:00 pm-4:00 pm
Capt. Chip Cartwright
Stage A

Maximize Your Michigan Hardwater Success
3:00 pm-4:00 pm
Lake Effect Lures Co.
Hawg Trough

Fly Casting Basics
3:00 pm-4:00 pm
Mike Schultz
Lake Ultimate

Shallow Water Structure Fishing
2:00 pm-3:00 pm
Jim Vitaro
Hawg Trough

Kayak Fishing 101
2:00 pm-3:00 pm
Chris LeMessurier
Lake Ultimate

No Secrets on Lake St. Clair
1:30 pm-2:30 pm
Capt. Wayne Carpenter
Stage C

Lake Erie Walleye: Start to Finish
1:30 pm-2:30 pm
Capt. Chip Cartwright
Stage B

Spearfishing Northern Pike
1:30 pm-2:30 pm
Keith Stanton
Stage A

Friday, January 12, 2024

Trolling with Torpedo Weighted Steel
7:00 pm-8:00 pm
Jason Graham
Stage C

What to Know Before Going Bluefin Tuna Fishing
7:00 pm-8:00 pm
Darrin Howard
Stage B

Panfishing Secrets
7:00 pm-8:00 pm
Joey Elliott
Stage A

Kids Fishing Fun
7:00 pm-8:00 pm
Dan Armitage
Hawg Trough

The Ultimate College Fishing Tournament
7:00 pm-8:00 pm
Lake Ultimate

As Seen on TV Baits
6:00 pm-7:00 pm
Capt. Wayne Carpenter
Hawg Trough

Giant Smallmouth
6:00 pm-7:00 pm
Mark Zona
Lake Ultimate

Lake Erie Walleye: Start to Finish
5:30 pm-6:30 pm
Capt. Chip Cartwright
Stage C

River Fishing Tactics: In Depth
5:30 pm-6:30 pm
Jim Bedford
Stage B

Trolling Muskies on Lake St. Clair
5:30 pm-6:30 pm
Capt. Mike Pittiglio
Stage A

Kids Fishing Fun
5:00 pm-6:00 pm
Dan Armitage
Hawg Trough

How to Setup Your Kayak for a Day of Fishing
5:00 pm-6:00 pm
Mike McKinstry
Lake Ultimate

Muskie Casting and Garmin LiveScope
4:00 pm-5:00 pm
Mark Kornosky
Stage C

Trolling for Walleye
4:00 pm-5:00 pm
Mark Romanack
Stage B

Great Lakes Smallmouth Secrets
4:00 pm-5:00 pm
Gerry Gostenik
Stage A

Wild Game Cooking
4:00 pm-5:00 pm
Hunt Chef
Hawg Trough

Giant Smallmouth
4:00 pm-5:00 pm
Mark Zona
Lake Ultimate

Modern Bass Techniques from the Tournament Trail
3:00 pm-4:00 pm
Joe Thomas
Hawg Trough

Detroit River Walleyes
3:00 pm-4:00 pm
Capt. Lance Valentine
Lake Ultimate

Tight Lining for Panfish
2:30 pm-3:30 pm
Edward Shaw
Stage C

Ice Fishing for Walleye
2:30 pm-3:30 pm
Capt. Jake Romanack
Stage B

River Fishing Tactics: In Depth
2:30 pm-3:30 pm
Jim Bedford
Stage A

Finesse Fishing Basics and Tips
2:00 pm-3:00 pm
Mike McKinstry
Hawg Trough

Clear Water Bronzebacks
2:00 pm-3:00 pm
Chris Noffsinger
Lake Ultimate

Maximize Your Michigan Hardwater Success
1:00 pm-2:00 pm
Lake Effect Lures Co.
Stage C

Float Fishing Techniques for Steelhead
1:00 pm-2:00 pm
Roger Hinchcliff
Stage B

The Multi Species of Lake St. Clair
1:00 pm-2:00 pm
Joel Piatek
Stage A

Shallow Water Structure Fishing
1:00 pm-2:00 pm
Jim Vitaro
Hawg Trough

The Different Casts of Fly Fishing
1:00 pm-2:00 pm
Bill Mangan
Lake Ultimate

Saturday, January 13, 2024

Spearfishing Northern Pike
7:00 pm-8:00 pm
Keith Stanton
Stage C

Trolling with Torpedo Weighted Steel
7:00 pm-8:00 pm
Jason Graham
Stage B

The Multi Species of Lake St. Clair
7:00 pm-8:00 pm
Joel Piatek
Stage A

Kids Fishing Fun
7:00 pm-8:00 pm
Dan Armitage
Hawg Trough

How to Setup Your Kayak for a Day of Fishing
7:00 pm-8:00 pm
Mike McKinstry
Lake Ultimate

Trolling Muskies on Lake St. Clair
6:00 pm-7:00 pm
Capt. Mike Pittiglio
Stage C

Panfishing Secrets
6:00 pm-7:00 pm
Joey Elliott
Stage B

Wild Game Cooking
6:00 pm-7:00 pm
Hunt Chef
Stage A

Shallow Water Structure Fishing
6:00 pm-7:00 pm
Jim Vitaro
Hawg Trough

The Different Casts of Fly Fishing
6:00 pm-7:00 pm
Bill Mangan
Lake Ultimate

Smallmouth Wherever You Go
5:00 pm-6:00 pm
Remington Barkley
Hawg Trough

Detroit River Walleyes
5:00 pm-6:00 pm
Capt. Lance Valentine
Lake Ultimate

What to Know Before Going Bluefin Tuna Fishing
5:00 pm-6:00 pm
Darrin Howard
Stage C

Maximize Your Michigan Hardwater Success
5:00 pm-6:00 pm
Lake Effect Lures Co.
Stage B

How to Catch Walleye Wherever You Go
5:00 pm-6:00 pm
Mark Martin
Stage A

Kids Fishing Fun
4:00 pm-5:00 pm
Dan Armitage
Hawg Trough

Great Lakes Smallmouth Secrets
4:00 pm-5:00 pm
Gerry Gostenik
Lake Ultimate

Lake Erie Walleye: Start to Finish
3:00 pm-4:00 pm
Capt. Chip Cartwright
Stage C

River Fishing Tactics: In Depth
3:00 pm-4:00 pm
Jim Bedford
Stage A

Modern Bass Techniques from the Tournament Trail
3:00 pm-4:00 pm
Joe Thomas
Hawg Trough

The Different Casts of Fly Fishing
3:00 pm-4:00 pm
Bill Mangan
Lake Ultimate

Ultimate Bass Clinic
2:30 pm-4:30 pm
Capt. Wayne Carpenter
Stage B

Smallmouth Wherever You Go
2:00 pm-3:00 pm
Remington Barkley
Hawg Trough

Detroit River Walleyes
2:00 pm-3:00 pm
Capt. Lance Valentine
Lake Ultimate

Trolling Muskies on Lake St. Clair
1:30 pm-2:30 pm
Capt. Mike Pittiglio
Stage C

How to Catch Walleye Wherever You Go
1:30 pm-2:30 pm
Mark Martin
Stage A

Kids Fishing Fun
1:00 pm-2:00 pm
Dan Armitage
Hawg Trough

Fly Casting Basics
1:00 pm-2:00 pm
Mike Schultz
Lake Ultimate

Lake Erie Perch Fishing
12:00 pm-1:00 pm
Dave Domka
Stage C

Ultimate Walleye Clinic
12:00 pm-2:00 pm
Mark Romanack
Stage B

River Fishing Tactics: In Depth
12:00 pm-1:00 pm
Jim Bedford
Stage A

Modern Bass Techniques from the Tournament Trail
12:00 pm-1:00 pm
Joe Thomas
Hawg Trough

How to Setup Your Kayak for a Day of Fishing
12:00 pm-1:00 pm
MikeMcKinstry
Lake Ultimate

Tight Lining for Panfish
11:00 am-12:00 pm
Edward Shaw
Hawg Trough

Clear Water Bronzebacks
11:00 am-12:00 pm
Chris Noffsinger
Lake Ultimate

Float Fishing Techniques for Steelhead
10:30 am-11:30 am
Roger Hinchcliff
Stage C

Panfishing Secrets
10:30 am-11:30 am
Joey Elliot
Stage B

Muskie Casting and Garmin LiveScope
10:30 am-11:30 am
Mark Kornosky
Stage A

Sunday, January 14, 2024

Lake Erie Walleye: Start to Finish
3:00 pm-4:00 pm
Capt. Chip Cartwright
Stage C

Trolling Muskies on Lake St. Clair
3:00 pm-4:00 pm
Capt. Mike Pittiglio
Stage B

How to Catch Walleye Wherever You Go
3:00 pm-4:00 pm
Mark Martin
Stage A

Wild Game Cooking
3:00 pm-4:00 pm
Hunt Chef
Hawg Trough

How to Setup Your Kayak for a Day of Fishing
3:00 pm-4:00 pm
Mike McKinstry
Lake Ultimate

Shallow Water Structure Fishing
2:00 pm-3:00 pm
Jim Vitaro
Hawg Trough

Fly Casting Basics
2:00 pm-3:00 pm
Mike Schultz
Lake Ultimate

Maximize Your Michigan Hardwater Success
1:30 pm-2:30 pm
Lake Effect Lures Co.
Stage C

Trolling for Walleye
1:30 pm-2:30 pm
Mark Romanack
Stage B

Float Fishing Techniques for Steelhead
1:30 pm-2:30 pm
Roger Hinchcliff
Stage A

Kids Fishing Fun
1:00 pm-2:00 pm
Dan Armitage
Hawg Trough

Great Lakes Smallmouth Secrets
1:00 pm-2:00 pm
Gerry Gostenik
Lake Ultimate

How to Catch Walleye Wherever You Go
12:00 pm-1:00 pm
Mark Martin
Stage C

Tight Lining for Panfish
12:00 pm-1:00 pm
Edward Shaw
Stage B

The Multi Species of Lake St. Clair
12:00 pm-1:00 pm
Joel Piatek
Stage A

Smallmouth Wherever You Go
12:00 pm-1:00 pm
Remington Barkley
Hawg Trough

How to Setup Your Kayak for a Day of Fishing
12:00 pm-1:00 pm
Mike McKinstry
Lake Ultimate

Kids Fishing Fun
11:00 am-12:00 pm
Dan Armitage
Hawg Trough

As Seen on TV Baits
11:00 am-12:00 pm
Capt. Wayne Carpenter
Lake Ultimate

Lake Erie Perch Fishing
10:30 am-11:30 pm
Dave Domka
Stage C

Ice Fishing for Walleye
10:30 am-11:30 pm
Capt. Jake Romanack
Stage B

Ultimate Electronics Clinic
10:30 am-12:00 pm
Capt. Lance Valentine
Stage A

Show Dates & Hours
Thursday, January 11, 2024 -- 1:00 pm-8:00 pm
Friday, January 12, 2024 -- 12:00 pm-8:00 pm
Saturday, January 13, 2024 -- 10:00 am-8:00 pm
Sunday, January 14, 2024 -- 10:00 am-5:00 pm

Venue:
Suburban Collection Showplace
46100 Grand River
Novi, MI 48347

Tickets
Adults: $12
Children (6-14): $5

For details https://showspan.com/ufd/.