The Lucas Oil Off-Road Expo Powered by General Tire is truly the greatest collection of off-road companies, parts, equipment, gear, action and experts ever assembled in America. From off-road racing to rock crawling, trail riding to sand sports, motorcycles and UTV’s, to camping and adventure travel, fans have the unique opportunity to meet and talk with the most knowledgeable people in the off-road industry. Fans can experience the dynamic world of off-road thru ride alongs, racing demos, celebrity appearances, live music, industry media events and product giveaways all weekend.