Mission:
To host a performing arts celebration in downtown Kalamazoo, that provides memorable entertainment for families, adults, and teens on New Year's Eve.

New Year’s Fest is a performing arts celebration that highlights a variety of entertainers that include magicians, mimes, storytellers, bands, theatre, and classical performances. The event is designed to provide family focused entertainment that reaches to all ages and genres. The major sponsor of New Year's Fest is Maple Hill Auto Group with support through significant donations by our local foundations including: Irving S. Gilmore Foundation, Dorothy Dalton Foundation, and Harold and Grace Upjohn Foundation. The event is also supported through sponsorships as well as business and individual donations. The New Year’s Fest Board of Directors have supported this event since 1986.