The object of Rotary is to encourage and foster the ideal of service as a basis of worthy enterprise and, in particular, to encourage and foster:

First: The development of acquaintance as an opportunity for service;

Second: High ethical standards in business and professions; the recognition of worthiness of all useful occupations; and the dignifying by  each Rotarian of his or her occupation as an opportunity to serve society;

Third: The application of the ideal of service by every Rotarian to his or her personal, business and community life;

Fourth: The advancement of international understanding, goodwill, and  peace through a world fellowship of business and professional men and  women united in the ideal of service.