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San Diego Tourism Authority

750 B Street, Suite 1500
619-232-3101

The San Diego Tourism Authority's mission is to drive visitor demand to economically benefit the San Diego region. Tourism is the second largest segment of San Diego's economy and employs approximately 184,000 people. It is vitally important to the economic health of the region. See Why Travel Matters to all San Diegans.

The San Diego Tourism Authority is a private, non-profit, mutual benefit corporation composed of approximately 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. San Diego Tourism Authority members include tourism-related entities in such categories as lodging, dining, arts, attractions, shopping, and transportation, among others, as well as other companies indirectly involved in tourism.

As a sales and marketing organization, the main objective of the San Diego Tourism Authority is to promote and market the San Diego region as a preferred vacation and meeting destination. The San Diego Tourism Authority also represents and supports the interests of the visitor industry as a whole. The majority of funding received by the San Diego Tourism Authority is derived from San Diego Tourism Marketing District Assessment Funds. Lodging business in the District raise these funds through self-assessments for the purpose of promoting tourism in the San Diego region. The San Diego Tourism Authority also receives financial support from member dues and promotional assistance from the membership through donated in-kind services.

Recent News

San Diego Offers So Much More In '24

24 in ‘24: All the new things to see and do in San Diego San Diego offers so much to explore in ‘24! Check out our roundup of the latest things to do and sights to see, from the chic Concours d’Elegance to exciting cross-border…

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Experience the Magic of Jungle Bells

JUNGLE BELLS AT THE SAN DIEGO ZOO SAN DIEGO'S FAVORITE HOLIDAY TRADITION Let your holiday spirit run wild as Jungle Bells returns to the San Diego Zoo! Join us for nightly entertainment, festive treats, and enchanting encounters. Take a stroll…

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San Diego Tourism Authority News - October 19, 2023

Your Perfect Holiday Awaits In San Diego Light up your holidays with a trip to San Diego, where good vibes and sunshine await. From beautiful beaches to world-class attractions to fun seasonal happenings, holiday cheer lives here. Check out the…

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San Diego Tourism Authority - Enter the Go City Best of San Diego Sweepstakes

ENTER TO WIN GO CITY PASSES, A HOTEL STAY AND MORE Any time is a great time to visit beautiful San Diego — and Go City is offering one lucky sweepstakes winner a chance to take on the city in style, with bayside hotel accommodations, four…

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San Diego Tourism Authority News - September 10, 2023

Get Ready To Play And Save With Kids Free San Diego! Kids Free San Diego is nearly here, with fantastic deals for kids to stay, play and eat for free all October long! Play big and save bigger with the amazing offers listed below. Don’t miss…

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Swing Into September at Petco Park for Padres Baseball

Celebrate The End Of Summer At America’s #1 Ballpark Spend the Labor Day holiday at Petco Park! The Padres return for their second-to-last homestand with a seven-game stretch against the San Francisco Giants (8/31-9/3) and Philadelphia…

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San Diego Tourism Authority News - Kids Free San Diego Is On Its Way

GET READY TO PLAY AND SAVE WITH KIDS FREE SAN DIEGO! Kids Free San Diego is back this October, with amazing savings all month long! Plan your next family adventure and take advantage of fantastic deals for kids to eat, stay, and play for free all…

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San Diego Tourism Authority - August is Awesome at Petco Park!

TOP OFF YOUR SUMMER WITH A VISIT TO AMERICA’S #1 BALLPARK Summer is still going strong at Petco Park! Catch the excitement as the San Diego Padres host the Baltimore Orioles, Arizona Diamondbacks and Miami Marlins for 10 straight games Aug.…

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San Diego Tourism Authority News - July 27, 2023

ENTER THE PADRES FOR THE WIN! SWEEPSTAKES The Padres are a hot ticket in San Diego, and you can score a fantastic giveaway package including: - Four tickets to a game at America's #1 Ballpark, Petco Park - Two nights at the Omni San Diego Hotel…

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All Aboard The USS Midway Museum

More Than A Museum: An American Icon Where History, And Fun, Float If you’re looking for an unforgettable experience combining history, adventure, and fun, look no further than the USS Midway Museum in San Diego! Step aboard this iconic…

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San Diego Tourism Authority - Find Your Fun in San Diego This Summer!

Click here to view the Information About "San Diego Tourism Authority - Find Your Fun in San Diego This…

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San Diego Tourism Authority - What's the best part of San Diego

Coronado Island: Wonder All Around Break Taking Moments Around Every Corner Just 8 miles from San Diego’s airport lies an enchanted island full of wonder. Coronado Island is known for its small-town charm, but it also features world-famous…

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San Diego Tourism Authority - Experience The Magic Of Migrating Whales Year-Round

THE GUIDE TO SAN DIEGO WHALE WATCHING Experience the magic of migrating whales year-round! Whether you're looking to get up close and personal or witness whales from the shore, there are tons of ways to enjoy these magnificent creatures off the…

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San Diego Tourism Authority - Westgate Hotel is Your Home for Holidays

DE-STRESS YOUR HOLIDAY SEASON WINTER WELLNESS, WESTGATE TEAS AND MORE! Celebrate the holidays at The Westgate Hotel, where traditions are anything but ordinary. Bring family and friends together for moments of magic and form memories you will…

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San Diego Tourism Authority - Play Big And Save Bigger During Kids Free San Diego

Click Here To View The San Diego Tourism Authority - Play Big And Save Bigger During Kids Free San Diego

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San Diego Tourism Authority - Kids Wildlife Explorer's Basecamp

Click Here To View The San Diego Tourism Authority - Kids  Wildlife Explorer's Basecamp

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