About Us:

ShoreLine Emporium is a new and unique shopping experience for those who enjoy art and giftware. ShoreLine Emporium is an art and custom framing gallery owned by Rose Reyes and Dennis Cappelluzzo who together have over 30 years experience in the custom framing industry. Dennis owned  a gallery in Brooklyn before becoming a New Jersey resident, at which time he became the owner of the franchise, Deck the Walls, in the Ocean County Mall which he operated for 15 years. During that time Rose also worked at Deck the Walls assisting customers with their custom framing needs. In those 15 years we established a reputable business and had the pleasure of servicing our customers and building long lasting relationships.

After closing Deck the Walls, Dennis and Rose opened ShoreLine Emporium in 2006 introducing a totally new concept and image to the business.  Deck the Walls, situated in a mall, had a very commercial atmosphere so we  decided to try a gallery with a warmer and homier setting. We therefore bought a  charming old cape in the heart of the Beachwood business district and opened   a gallery with a new look. We decided to continue to offer artwork and custom  framing services, but we also added giftware and home decor as a third  dimension. The charm of the old house serves as a perfect setting for our new image.

ShoreLine Emporium also continues the service rendered so many year  by Deck the Walls as a framer for commercial accounts. We have the experience framing for medical, dental, law, business offices, schools, as well as  restaurants. Eastern Dental, located throughout New Jersey, has been and is  still our customer for over 14 years.