Mission: The mission of the Lake County’s Lakeshore Chamber of Commerce is to promote business development and tourism opportunities by educating our membership, creating a dynamic business environment, and marketing our Lake Michigan Lakeshore, Upper Des Plaines River Trails, and the surrounding communities.

Vision: The Lake County’s Lakeshore Chamber of Commerce’s vision is to be known as the destination in Lake County for the shores of Lake Michigan and the Upper Des Plaines River Trails.